Meet Your Expert Home Stager | Sarah Paranych

I'm a seasoned professional adept at seamlessly merging home staging expertise with REALTOR® insight. With a Home Staging Certification, a background diploma in Architectural Technologies from SAIT, and over a decade of experience as a successful REALTOR®, I bring a wealth of knowledge to transforming spaces.

Dual Expertise: With proficiency in both home staging and REALTOR® roles, I offer a unique blend of design flair and market knowledge, elevating a property's appeal.

Strategic Advantage: Leveraging REALTOR® insight, I align staging efforts with knowledge of how photographers shoot images and how buyers view homes, ensuring properties stand out in competitive markets.

Comprehensive Approach: I understand not only how to showcase a property's aesthetic appeal but also how to leverage that appeal for a faster, more lucrative sale.

Passion for Success: My dedication to client success is evident in the commitment to making every property visually compelling and market ready.

Having myself on your team means selecting a dedicated partner with a comprehensive understanding of both staging and real estate dynamics. I collaborate with you to turn your property into a visual masterpiece that captivates and accelerates the selling journey.

Why Home Staging?

We experience our homes in a very personal way, but when it comes to selling, it's essential to shift our perspective. Think of your home as a product on the market, where staging plays a crucial role in presenting it in the best possible light. Staging is designed to overcome the obstacles of a sale by showcasing your home’s potential and appealing to the broadest audience.

The three key factors in selling a home are PRICE, CONDITION, and STAGING. While pricing and condition are critical, staging is the element that bridges the gap between these factors. It involves preparing your home to highlight its strengths and create an environment where potential buyers can easily envision themselves living.

You want buyers to feel like they're looking at a home they can see themselves living in, not just visiting you. By strategically arranging furniture, optimizing space, and enhancing the home’s visual appeal, staging helps to remove any distractions and showcases your property at its best. This can make a significant difference in how quickly your home sells and the offers you receive.

Staging is more than just a marketing tactic—it’s a strategic investment. It sets the stage for a successful sale by making your home more attractive and desirable, ultimately contributing to a faster sale and potentially higher sale price.

Staging is an Investment

Investing in home staging is a smart move that can significantly impact the sale of your home. Unlike a price reduction, which often suggests potential issues or a lack of interest, staging focuses on presenting your home in the best possible light.

When you stage your home, you enhance its visual appeal. Staging helps buyers imagine themselves living in the space, which can lead to a faster sale and a higher sale price. This is because a well-staged home stands out more favourably in the market.

In contrast, a price reduction is typically a reactive step taken after your home has been on the market for some time. Such reductions, which can be $10,000 or more, might signal a problem and lead buyers to question the property’s value.

By staging your home, you attract more interested buyers right from the beginning. It highlights your home’s best features and creates a welcoming atmosphere. This proactive approach can help you avoid price cuts and often results in a higher final sale price.

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Staging to Sell

When staging to sell, our approach is to present your entire home in its best light, making every space inviting and appealing to potential buyers. While every room plays a role in creating a cohesive look, statistics reveal that some areas have a greater impact on a buyer’s decision.

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Source: NAR Profile of Home Staging
Source: NAR Profile of Home Staging

Top Five Rooms to Stage:

1. Living Room: This is often the first impression buyers have of your home and sets the tone. Staging the living room involves arranging furniture to highlight its functionality and flow. This easily helps buyers imagine themselves relaxing and entertaining in the space.

2. Kitchen: Often considered the heart of the home, a staged kitchen showcases how the space can be used for daily living and entertaining. Focus on organizing countertops and arranging accessories to emphasize the kitchen’s practicality and visual appeal.

3. Primary Bedroom: A serene and well-decorated primary bedroom allows buyers to envision it as their personal retreat. Focus on creating a calm and inviting atmosphere with coordinated bedding and subtle accessories.

4. Dining Room: Staging the dining room demonstrates how it can be used for family meals and gatherings. Tasteful decor and arranging chairs to encourage conversation makes this space feel warm and welcoming.

5. Bathrooms: Clean, fresh, and organized bathrooms are essential. Staging bathrooms focuses on making these spaces feel fresh and serene. Use coordinated towels, tasteful decor, and strategically placed accessories to create a spa-like ambiance, helping buyers see the potential for relaxation.

By strategically staging these key areas, we enhance the overall appeal of your home, helping potential buyers envision their lives within its walls. Our goal is to create a seamless flow from room to room, making your home as attractive and market-ready as possible.